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CONRAD ON CASINO MARKETING

CONRAD ON CASINO MARKETING

Item #: 9780615233895
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Price: $49.95
    Conrad has assembled the advice from his many magazine columns into a book for the gaming industry. Using his perspective as the gambler, the employee, the executive and the insider, he gives working models for successful marketing and drives home the ultimate importance of focusing on the customer. 234 pgs, hardcover, 2009

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