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Item #: 9781419502781
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Price: $23.00
    Multicultural market strategist Soto shows how targeting the Hispanic market needs to be a well-designed, integrated strategy that considers the companys operating context and connects with its corporate goals. This guide covers every aspect of preparing for entry into the Hispanic market, assessing the macro environment and industry trends, defining and understanding the competitive set, identifying and overcoming challenges within your company, and developing and implementing a strategy for tapping into this lucrative segment. 258 pgs, hardcover, 2006

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