The author looks at casino management from both the external and internal influences, and gives a close strategic view of how casinos operate and the factors that influence their success. Numerous topics including product, price, place and promotion. Includes nine vignettes that capture current issues (such as crisis planning and security). Special emphasis is placed on market planning and the connection between entertainment and industry. Chapters include Casino Management and Politics, Legal Environments, Consumer Behavior, Development of Corporate Culture and Technology, Games and Statistics, Revenue Control, Comps and Credit, The Future of Gaming. 411 pgs, paperback, 2007