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MARKETING FOR HOSPITALITY & TOURISM

MARKETING FOR HOSPITALITY & TOURISM

Item #: 9780132784023
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Price: $130.00
    This second edition is aimed at anyone planning to enter the gaming industry, hotel management, or restaurant/dining field. Designed for the person taking a basic course in hospitality marketing, it offers the basic foundations of marketing theory. Covers consumer behavior; target marketing; research; data-based marketing; growth strategies; positioning. 440 pgs, hardcover, 1997

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