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CASINO MARKETING BY NICK GULLO
Availability: Available
Item #: 481 -

    Gullo presents the basics of marketing and offers an outline of how an intelligently operated casino might best organize its marketing plan. Covers such diverse topics as the Marketing Mix, Hotel Sales (including in-house and citywide conventions, tour and travel groups) and Room Reservations. The section on junkets is one of the biggest in the book, focusing on topics such as regular junkets, up-and-back junkets, the junket evaluation process, master player and group player analysis, monthly...

    CONRAD ON CASINO MARKETING
    Availability: Available
    Item #: 9780615233895 -

      Conrad has assembled the advice from his many magazine columns into a book for the gaming industry. Using his perspective as the gambler, the employee, the executive and the insider, he gives working models for successful marketing and drives home the ultimate importance of focusing on the customer. 234 pgs, hardcover, 2009

      CREATING A PLAYERS CLUB THAT KEEPS YOUR BOTTOM LINE HEALTHY!
      Availability: Available
      Item #: 616043912066 -

        This manual is a definitive primer for casinos adding a new players club to their marketing mix and for educating club and marketing staff members about using a customer-focused players club to drive gaming revenue and build relationships. It takes you through the steps of developing a reinvestment budget, creating member benefits, designing collateral, training club staff, driving membership and building promotions that increase card usage. Also details processes for segmenting the club...

        DESIGNING CASINOS TO DOMINATE THE COMPETITION
        Availability: Available
        Item #: 9780942828443 -

          Friedman is legendary in Las Vegas gaming circles, having managed two very successful neighborhood Strip casinos (Castaways and Silver Slipper), turning them into hot spots for locals and visitors alike and attracting a full house nightly. Now he's turned his expertise to the (until now) intangible aspect of profits by tearing apart the actual physical design of casinos, uncovering why this sometimes neglected aspect can be very costly to ownership. Beginning with the 1930s and ending with the...

          DREAM JOB
          Price: $29.95
          Availability: Available
          Item #: 616043912080 -

            The third edition of the top selling text on sports media and marketing, adopted by over 150 colleges and professional sports organizations. Chapters include the responsibilities of a professional sports PR or college SID, media writing, sports photography, broadcast interviewing, press conferences, statistics, creating new sporting events, promotion and marketing, crisis management and creating a web page. 450 pgs, paperback, 2001

            MARKETING FOR HOSPITALITY & TOURISM
            Availability: Available
            Item #: 9780132784023 -

              This second edition is aimed at anyone planning to enter the gaming industry, hotel management, or restaurant/dining field. Designed for the person taking a basic course in hospitality marketing, it offers the basic foundations of marketing theory. Covers consumer behavior; target marketing; research; data-based marketing; growth strategies; positioning. 440 pgs, hardcover, 1997

              MARKETING TO HISPANICS
              Price: $23.00
              Availability: Available
              Item #: 9781419502781 -

                Multicultural market strategist Soto shows how targeting the Hispanic market needs to be a well-designed, integrated strategy that considers the companys operating context and connects with its corporate goals. This guide covers every aspect of preparing for entry into the Hispanic market, assessing the macro environment and industry trends, defining and understanding the competitive set, identifying and overcoming challenges within your company, and developing and implementing a strategy for...

                PRINCIPLES OF CASINO MARKETING
                Availability: Available
                Item #: 9780981739908 -

                  Thirteen chapters of original casino marketing material cover: Introduction to Casino Marketing Topics, Introduction to Casino Promotion: Premium & General Market Tactics, Introduction to Slot Clubs, Introduction to Database Marketing, Match-Play Offers, Promotional Chips, & Vouchers, Dead Chip Programs, Discounting Player Losses, Structuring a Discount Program, Assessing Deal-Making Policies & Practices, Casino Hosting & Credit Procedures, Repeater Market Promotions,...

                  THE MATH OF PLAYER DEVELOPMENT
                  Availability: Available
                  Item #: 616043912127 -

                    Browne breaks down the process of player development and covers all the bases from investing money to evaluating a player's worth to figuring out how much to spend on player reinvestment to player profitability to advantage play, to measurements and to the math of player utilization and response. Even if people do show up on opening day, it takes concentrated effort to bring them back. 32 pgs, spiralbound, 2006. No returns on this item.

                    WINNER TAKES ALL: WYNN, KERKORIAN & RACE TO OWN LAS VEGAS
                    Price: $25.95
                    Availability: Available
                    HACHETTE BOOK GROUP Item #: 2321 -

                      Sin City. Bright lights, high stakes, and no sleep. Home to some of the world's grandest, flashiest, and most lucrative casino resorts, Las Vegas, with its multitude of attractions, draws some forty million tourists from around the world every year. But Vegas hasn't always been booming at the level it is today. This newest influx is largely a result of three competing business moguls. Meet Kirk Kerkorian, Steve Wynn, and Dr. Gary Loveman, men who couldn't be more different from one another,...