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Item #: 481
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Price: $39.95

    Gullo presents the basics of marketing and offers an outline of how an intelligently operated casino might best organize its marketing plan. Covers such diverse topics as the Marketing Mix, Hotel Sales (including in-house and citywide conventions, tour and travel groups) and Room Reservations. The section on junkets is one of the biggest in the book, focusing on topics such as regular junkets, up-and-back junkets, the junket evaluation process, master player and group player analysis, monthly junket representative analysis, junket credit and applications. Special promotions include a checklist and methods of evaluation. 255 Pgs. 2002 Hardcover

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