Thirteen chapters of original casino marketing material cover: Introduction to Casino Marketing Topics, Introduction to Casino Promotion: Premium & General Market Tactics, Introduction to Slot Clubs, Introduction to Database Marketing, Match-Play Offers, Promotional Chips, & Vouchers, Dead Chip Programs, Discounting Player Losses, Structuring a Discount Program, Assessing Deal-Making Policies & Practices, Casino Hosting & Credit Procedures, Repeater Market Promotions, Understanding the Contributions of Amenities and The Marketing Plan. 232 Pgs. 2008